What we know about this broker
Confirmed 2026-06-16. 5X5 US LLC (Austin, TX) is an ad-tech / marketing identity graph operator registered as a data broker in California (AG + CPPA), Oregon, Texas, and Vermont. The company operates two related domains: join5x5.com (consumer-facing cooperative panel) and 5x5data.com (B2B data product). Both map to the same legal entity and opt-out flow. CA OAG lists https://join5x5.com/ccpa/ plus [email protected]; live DO validation on 2026-06-17 found that join5x5.com/[email protected] fail from production, while the 5x5 Data privacy portal at https://privacy.5x5data.com/5x5/opt-out renders a working form with email, proxy email, first name, last name, country, request reason, and submit controls. 5x5data consumer policy states identity verification is via email ownership confirmation before processing deletion requests — hence confirmation: email_link. Required identifiers are first name, last name, and email; country and address-style context improve matching but are not separately persisted in the current form schema. Authorized-agent handling not explicitly documented in accessible policy text — set to unknown. No public profile to rescan; verify.method is broker_confirmed. Sensitive data flags: DOB, geolocation, network, commercial data. Alternative email contact: [email protected] (seed; may be individual contact only).
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