Alphonso Inc.

Validated

Parent company: LG Electronics

Ad-tech & identity graphs · United States · alphonso.tv, lgads.tv

What Alphonso Inc. collects

How removal works

Removal channel: Web form
Identity verification: Not required
Legal basis: CCPA-1798.120
Verification: We rely on the broker's written confirmation of removal.
Opt-out page: https://choice.alphonso.tv/donotsell
Privacy policy: https://alphonso.tv/privacy/

What we know about this broker

Confirmed live on 2026-06-16. Alphonso Inc. (now operating as LG Ad Solutions under lgads.tv) collects TV viewing/ACR data via Smart TVs. Do-Not-Sell opt-out form: https://choice.alphonso.tv/donotsell — requires only email address; IP address is used for internal verification. Data deletion/other CCPA requests go to https://choice.alphonso.tv/otherccparequests. Authorized agents accepted with proof of authorization; consumer must also verify identity directly with Alphonso (agent_accepted: conditional). No email-link confirmation step — broker confirms via email supplied in form. California AG registration ID 548533 confirmed February 2022. lgads.tv is the same legal entity (Alphonso Inc.) rebranded as LG Ad Solutions.

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