Beeswax (FreeWheel / Comcast)

What we know about this broker

Confirmed 2026-06-16. Beeswax is FreeWheel's (Comcast) buy-side Bidder-as-a-Service DSP. Opt-out is cookie/device-based at optout.prod.bidr.io/optout — sets a persistent opt-out flag in the bidr.io cookie space. No login or form fields required beyond the browser visit (cookie-based mechanism). Consumers can also email [email protected] or call +1-866-I-OPT-OUT (service code 1071). CCPA/CPRA classification: Beeswax's sharing of user identifiers with SSPs and data-sync partners constitutes 'sale' and 'sharing' for cross-context behavioral advertising. beeswax.com/privacy/ page was returning connection errors during research on 2026-06-16; opt-out URL and privacy email confirmed via search results sourcing beeswax.com/privacy_summary.html. bidr.io is Beeswax's own bidder infrastructure domain. Registered with CA CPPA. Authorized agent policy not explicitly documented — marked unknown. Verify is broker_confirmed since cookie-state opt-out cannot be independently re-scanned as a public profile.