What we know about this broker
Confirmed 2026-06-16. Blue Action Inc. is a data management, distribution, analytics, and direct-marketing services company (direct mail, email, digital media) registered as a California data broker (AG registry approved 2021-07-08). Opt-out submitted via form at blueaction.io/do-not-sell/ (the seed URL my.datasubject.com/16CV6iU2K7qFU3Poy/33263 was an older DataSubject-hosted portal; the live flow per JoinDeleteMe guide and blueaction.io/privacy/ is the native /do-not-sell/ form as of 2026-06-16). Required fields confirmed: first name, last name, email. After submission, Blue Action sends an email verification link (expires in 15 days); request is processed after click. Privacy policy also lists address as a recommended optional field ("name, address, email address, and what personal information you do not want us to share"). Authorized agents accepted with valid power of attorney plus identification of both requester and agent. Category updated from 'other' to 'marketing_graph' reflecting direct-marketing list / data distribution business model. No public rescannable profile; verify is broker_confirmed.
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