Bridg, A Division Of Cardlytics, Inc.

Validated

Parent company: ParTech, Inc.

Ad-tech & identity graphs · United States · bridg.com, cardlytics.com

What Bridg, A Division Of Cardlytics, Inc. collects

First nameLast nameEmailAddressState

How removal works

Removal channel: Web form
Identity verification: Not required
Legal basis: CCPA-1798.120
Verification: We rely on the broker's written confirmation of removal.
Opt-out page: https://datagrail.bridg.com/
Privacy policy: https://www.bridg.com/privacy-policy

What we know about this broker

Confirmed live 2026-06-16. Bridg (originally a division of Cardlytics) was acquired by PAR Technology; legal entity is now DB Sub, LLC under ParTech, Inc. Privacy contact updated to [email protected] per current bridg.com privacy policy. Opt-out portal migrated from bridg.wirewheel.io (still listed on CA AG reg 562185) to datagrail.bridg.com per the live privacy policy footer link. The seed listed datagrail.cardlytics.com but that DNS was unreachable; datagrail.bridg.com is the confirmed active endpoint. Authorized agents accepted with proof of authorization required. Registered in CA, OR, TX, VT. Category ad_tech (retail card-linked identity graph / in-store identity resolution). Tier 2 / broker_confirmed — no public consumer profiles to rescan.

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