What we know about this broker
Confirmed 2026-06-16: The registrant 'David Rickenbacher' operates Rickenbacher Data LLC d/b/a Datamasters, a Texas-based direct-mail data broker (Flower Mound, TX). The company bought and resold names, addresses, phone numbers, and emails for millions of people including lists targeting health conditions (Alzheimer's, drug addiction, bladder incontinence), age, perceived race, political views, and purchasing activity. The California Privacy Protection Agency Board issued a signed enforcement order requiring a $45,000 fine and ordering Datamasters to stop selling all Californians' personal information due to failure to register. CA data broker registration 538007 lists opt-out contact as [email protected] or (469) 549-1800. The opt-out page at datamasters.org/opt-out/ accepts an email address via online form or a call to the dedicated opt-out line (469) 882-2000 where a live representative takes down the information. The privacy policy allows the company to require a driver's license or passport to verify identity (id_required: true). Response SLA is 45 days (90 days if extended); NJ residents get 15 days. Authorized agents require proof of signed consumer authorization with consumer verification. The CPPA enforcement action and history of selling sensitive health data elevates escalation path to regulator_complaint. Also operates mailinglistconnection.com and apartmentlists.net.
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