Equation Consulting LLC

What we know about this broker

Confirmed 2026-06-16 via CA AG data broker registration (oag.ca.gov/data-broker/registration/549856). Equation Consulting LLC is registered as a CA data broker at 200 North Point Center East Suite 400, Alpharetta, GA 30022. The CA AG registration explicitly states: 'Send an email to [email protected] for all opt out requests' — email is the sole confirmed consumer channel; no dedicated web form found. The seed OneTrust URL (privacyportal.onetrust.com/webform/e2abd578.../c3d22390...) returned ECONNREFUSED and could not be verified. nThrive (parent operations) was rebranded to FinThrive; the contact domain nthrive.com remains active per the registration. FinThrive (parent) has a California CCPA notice and webform at finthrive.com/privacy-notice-for-california-residents with call option 1-877-636-5442; however, Equation Consulting LLC's registered opt-out channel is the nThrive email. Authorized agents accepted under applicable law per FinThrive CA notice (written authorization required). Processing within 45 days (90-day extension permitted). category ad_tech retained per entry; Equation Consulting handles healthcare revenue cycle and economic decision support data. privacy_email and opt_out_url set to the CA-registered email address as the confirmed channel.