What we know about this broker
eXelate is Nielsen's Marketing Cloud / ad-tech data segment, registered as a data broker in California, Oregon, Texas, and Vermont. The opt-out page at https://www.nielsen.com/legal/optout-page/ accepts an email address (used for opt-out purposes only) or a Mobile Advertising ID (AAID/IDFA) for device-level opt-out. Browser-level opt-out is also available cookie-based on the current device without providing any identifier. The page also links to NAI (networkadvertising.org) and YourOnlineChoices.eu for EU/UK residents. The opt-out is browser- and device-specific; separate opt-outs are required per browser/device. Authorized agent process not documented on the opt-out page. Privacy contact: [email protected]. Sensitive data flags: Biometric, Employment, Network, Commercial, Geolocation. Also covers UK, AU, NZ, and US via the same flow; region set to multi. Confirmed 2026-06-16.
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