What we know about this broker
Confirmed 2026-06-16. FIRST DIRECT Inc (dba First Direct Marketing) is a direct-marketing data aggregator registered in CA (AG and CPPA), OR, TX, and VT. The opt-out form is accessible from the footer link "Do Not Sell My Information & Role as a Data Broker" at firstdirectmarketing.com. Required fields: first name, last name, address, city, state, postal code, email. The form also includes a CAPTCHA and terms-agreement checkbox. After form submission an email confirmation is sent — the user must click the verification link within 30 minutes or the request is void. Processing takes 24–48 business hours once confirmed. An alternative compliance portal exists at compliance.firstdirectmarketing.com (403 for unauthenticated access — B2B governance portal, not consumer-facing). California data-broker registration (OAG) also references alerts.com as an opt-out channel; however the primary consumer path is the firstdirectmarketing.com footer form. Sensitive flags: DOB, minors, geolocation. No authorized-agent documentation found on the site; marked unknown.
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