Marriott International, Inc.

What we know about this broker

Confirmed 2026-06-16. Marriott International is registered as a California data broker (CPPA). They sell/share personal data of both loyalty-program members and non-members to advertising partners and authorized licensees for marketing/online advertising. The opt-out flow uses a OneTrust privacy portal webform. Consumers can also call 1-800-218-9316 or access via "Your Privacy Choices" link in the marriott.com footer (landing page: marriott.com/about/your-privacy-rights.mi). Authorized agents are conditionally accepted: the agent must be registered with the California Secretary of State and provide a signed consumer authorization; Marriott may contact the consumer directly to confirm, and may deny requests that lack proof of authorization. Sensitive flags include minors and geolocation data. Marriott estimates member personal data value at ~$0.48/consumer (2024 disclosure). If a consumer previously opted out before joining the loyalty program they must opt out again post-enrollment.