Neustar, Inc. / TransUnion (TruAudience Marketing)

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Browser & clickstream · United States · home.neustar

What Neustar, Inc. / TransUnion (TruAudience Marketing) collects

EmailPhone

How removal works

Removal channel: Web form
Identity verification: Not required
Legal basis: CCPA-1798.120
Verification: We rely on the broker's written confirmation of removal.
Opt-out page: https://privacychoices.home.neustar/
Privacy policy: https://www.transunion.com/privacy/truaudience

What we know about this broker

BROWSE.md §5.3. TransUnion acquired Neustar in 2021; the marketing/identity business now operates as TruAudience (OneID graph). The choice portal at privacychoices.home.neustar covers opt-out of sale/share, deletion, and access for both online identifiers (email, cookies, MAIDs) and offline data. Opt-out flow requires an email address for identity matching; Neustar sends a one-time passcode (OTP) valid for 30 minutes to verify the address — confirmation field is email_link. Mobile ad ID is optional. Offline path additionally requests name and address. This recipe targets the MARKETING path only; do NOT conflate with TransUnion's credit-bureau FCRA flow (separate portal and law). Neustar is a confirmed Jumpshot-era Omnicom/identity-mapping downstream; see BROWSE.md §8 for downstream-holder escalation guidance. verify.method capped at broker_confirmed per BROWSE.md §4 — no public profile to re-observe. Confirmed 2026-06-17.

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