What we know about this broker
NOVA List Company, LLC is a direct marketing data provider registered with the California AG (reg. 189192) and Vermont. The opt-out form at novalist.com/opt-out/ is operated by OnPoint Data Strategy ('An HSP Direct Company') — the page states that NOVA and Sunrise Data Services merged into OnPoint Data Strategy. The form requires name, email, address, and a request-type selection. For requests other than 'Opt-Out Only' (e.g., deletion or information requests), the form requires upload of a notarized identity-verification document — id_required applies only to those enhanced request types, not plain opt-out. Category updated from 'other' to 'marketing_graph' based on confirmed direct-marketing list-brokerage business model. Confirmed 2026-06-16.
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