What we know about this broker
Optimal Fusion is an integrated media / performance-advertising company (founded 1996, LA-based) registered as a California data broker (OAG registration 185952). The ad preferences opt-out form at /adpreferences/ takes first name, last name, postal code, and email plus a California-residency affirmation checkbox; submitter selects from: Request to Know, Delete My Information, or Do Not Sell or Share. Separate CCPA do-not-sell footer link points to https://optimalfusion.com/privacy#CCPA. CCPA requires identity verification before honoring deletion. No authorized-agent procedure confirmed. Alternative contact: DPO email [email protected] or 866-764-1025. Seed listed category as 'other'; reclassified to 'ad_tech' based on confirmed business (programmatic advertising, lead gen, first-party data targeting). Verified 2026-06-16.
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