What we know about this broker
Confirmed 2026-06-17. Pelmorex Corp. (parent) owns The Weather Network / MétéoMédia and operates a data solutions arm that collects mobile advertising IDs, IP/cookie IDs, location segments, and app/device events. Privacy policy at pelmorex.com/en/legal/privacy-policy/ (last reviewed March 5, 2025); privacy officer at [email protected] or Attn. Privacy Officer, 2655 Bristol Circle, Oakville ON L6H 7W1. Consumer DSR/help form at help.theweathernetwork.com/hc/en-us/requests/new. Research (OpenMedia investigation) found that Pelmorex deliberately keeps IP and location data separate to avoid PIPEDA PII classification, making identity verification of data-subject requests difficult; Privacy Officer may claim inability to locate records. Location opt-out available in app settings; cookie opt-out via browser settings. Data brokerage B2B channel (RTB) limits removal efficacy. No authorized agent procedure documented. Verify method broker_confirmed; not publicly searchable. Identifier-dependent; follow-up at 30/45/90 days.
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