Qrious

What we know about this broker

Qrious is wholly owned by Spark NZ and operates a data and analytics platform that ingests anonymised aggregated mobile location data collected by Spark from its mobile network customers. Qrious provides derived insights (foot-traffic, audience segments, identity graph elements) to third-party organisations including government, retail, and outdoor advertising clients. The qrious.co.nz domain now redirects to spark.co.nz (confirmed 2026-06-16); Spark manages the privacy programme centrally. Opt-out mechanism confirmed via Spark's published privacy rights page: Spark customers can exclude their anonymised mobile location data from Qrious datasets by emailing [email protected] with their NZ mobile number. No web form — email channel only. Qrious also holds ISO 27001 and ISO 27701 certifications. Verify is broker_confirmed (not public_rescan) because Qrious datasets are not publicly queryable. Authorized agents accepted with written authority from the data subject. Follow-up DSR for access/deletion of other marketing-graph data should also be directed to [email protected] citing NZ Privacy Act 2020 Principle 6 (access) and Principle 7 (correction). NZ Privacy Amendment Act 2025 (IPP 3A) now additionally requires Qrious/Spark to notify individuals when personal information is collected indirectly.