Smaato

Validated

Parent company: Verve Group

Ad-tech & identity graphs · European Union · smaato.com

What Smaato collects

How removal works

Removal channel: Email
Identity verification: Not required
Legal basis: GDPR-Art17
Verification: We rely on the broker's written confirmation of removal.
Opt-out page: https://www.smaato.com/privacy/
Privacy policy: https://www.smaato.com/privacy/

What we know about this broker

Researched 2026-06-17. Smaato was acquired by Verve Group (MGI / Media and Games Invest SE) in 2021 and rebranded as Verve's Brand+ Marketplace in 2024; smaato.com remains the active privacy/policy domain. Channel is email: EU/EEA data subjects submit GDPR access, deletion, or objection requests to [email protected], whereupon Smaato replies with step-by-step identity verification instructions. Device-based opt-out (LAT/iOS/Android settings) is honored when signaled by partner apps via the IAB Europe TCF. No self-serve DSAR web form confirmed as of research date. Smaato processes pseudonymous MAIDs, cookie IDs, and IP-derived location segments; no public profile to rescan. Verify.method is broker_confirmed. Cadence 30/45/90 days per seed guidance.

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