What we know about this broker
Confirmed 2026-06-16. T-Mobile USA is registered as a data broker with California AG and CPPA, and with Oregon. Category is ad_tech (marketing identity graph / third-party data sharing). Primary opt-out is at https://www.t-mobile.com/dns — T-Mobile customers can toggle 'Do Not Sell or Share My Personal Information' to OFF via their account Privacy Dashboard; non-customers can use the same /dns page without login (preference saved via cookie). Preferences are reflected within 24 hours. Separate toggles exist for fraud/identity protection data and financial data sharing. Authorized agents are accepted — T-Mobile provides a dedicated authorized agent consumer opt-out form. Brands covered: T-Mobile, Metro by T-Mobile, Assurance Wireless (each requires separate account toggle). Sensitive flags: DOB, geolocation, commercial data. GPC signals are also honored.
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