Xad, Inc.

Validated

Location & mobility · United States · groundtruth.com

What Xad, Inc. collects

How removal works

Removal channel: Web form
Identity verification: Not required
Legal basis: CCPA-1798.120
Verification: We rely on the broker's written confirmation of removal.
Opt-out page: https://www.groundtruth.com/privacy-rights/
Privacy policy: https://www.groundtruth.com/privacy-policy/

What we know about this broker

xAd, Inc. does business as GroundTruth — a mobile location-based advertising platform. Opt-out is MAID-centric, not name/address-based: users submit via the form at groundtruth.com/privacy-rights/ (linked as 'completing a form' on that page) OR email [email protected] with their MAID and requested right. Required field is email (for contact) plus MAID + state, but MAID is a device identifier not in the schema enum so only 'email' is captured in required_fields. No public consumer profile exists to rescan — verification is broker-confirmed only. The seed listed tier 1 but this is a location/ad-tech broker with no searchable public profile; corrected to tier 2. California AG registered (xAd Inc dba GroundTruth, reg #186761). Confirmed live flow 2026-06-17.

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