What we know about this broker
ZS Associates, Inc. is a global analytics and consulting firm registered as a California data broker (OAG #188664, approved 2020-06-01). Primary data subject request channel is email to [email protected]; the page at zs.com/data-request describes rights (Know, Delete, Opt-Out of Sale/Share, Correct, Limit Sensitive) but the operative submission path is email. Identity verification is by "sufficient information to reasonably verify" identity — no fixed field set is published, but name + email is the practical minimum. No email-link confirmation step documented; broker simply acknowledges and responds. Sensitive flags: geolocation. Registered in CA, OR, TX registries. Notable: ZS's own 2025 CCPA metrics show 37 DSRs received and all denied because ZS did not hold the requestor's personal information — this firm primarily holds HCP/pharma analytics data, not general consumer profiles, so denial is a common outcome and is listed as a known failure mode. verify.method is broker_confirmed because no public profile exists to rescan. Confirmed live flow 2026-06-16.
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